About Us

We’re Ignition, a Sports and Entertainment marketing agency with roots in motorsport, a home at Silverstone, and a mindset built for momentum.

We started in 2013, immersed in the high-speed, high-pressure world of motorsport. It shaped how we work: fast-thinking, problem-solving, always delivering. No excuses, no drama. That way of working stuck. And we realised it brings just as much value off the track as on it.

Today, we partner with clients across sport, entertainment and live events, applying that same energy, creativity and precision to every brief. From the Premier League to MotoGP, global brands to niche innovators, we’re trusted to make things happen, and make them memorable.

We’re proudly independent and proudly not based in London. Our HQ at Silverstone isn’t just iconic, it keeps us grounded in innovation, teamwork and the spirit of performance.

We’re big on ideas, light on ego, and driven by doing work we’re proud of with people we like working with.

Values

  • Get
    s**t

    Done

    We take ownership and move fast, combining creativity with practical solutions to Get Shit Done. We focus on what matters, tackle the tough questions, and deliver results that make a real impact.

  • Spark

    great ideas

    We spark great ideas through dedication, research, and creativity. We believe powerful, original ideas come from hard work and innovation, not by chance, and we bring that passion to every project.

  • keep our
    word with

    Integrity

    Keeping our word is everything. We act with unwavering integrity, delivering on our promises with honesty, transparency, and accountability. The kind of team you can always rely on.

  • Deliver
    the right

    Results

    We don’t just deliver results, we deliver the right results. By focusing on fundamentals, refining processes, and truly understanding our clients’ goals, we consistently go above and beyond to drive meaningful success.

  • Strength
    through

    Collaboration

    Strength lies in collaboration. We support, trust, and respect one another, because when we work together, we achieve more. It’s a team environment built on encouragement, shared success, and a healthy dose of fun.

  • Passionate
    about

    What we do

    As storytellers, designers, and sports and entertainment enthusiasts, we bring energy and expertise to every project, inspiring those around us and making the impossible possible.

Life at ignition

Ignition -Working -photographer Rebecca Fulton
Ignition - 24hLeMan Panel Host Vertical -Drew Gibson
Ignition - Castrol Conference Vertical -Forster and Martin
Ignition - Ford - Vegas Track Event photographer Michael Potts

blogs

2026 Charity Initiative: Brain Tumour Research

Supporting STEM Initiatives

Ignition shortlisted for Boutique Agency of the Year at The Race Media Awards

Start your next project

Ignition Collective
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