Blog

This year, were proud to announce that our chosen charity for 2026 is Brain Tumour Research. Brain Tumours are among the most complex and challenging forms of cancer, yet they remain significantly underfunded. Like many cancers, they can affect anyone, at any age and the impact caused goes beyond the individual whos been diagnosed. Despite […]

At Ignition, were proud to have supported Science, Technology, Engineering and Mathematics (STEM) initiatives in a number of different ways over the years. This year, were continuing to do so through the STEM Racing season by: Supporting STEM in this way allows us to not only give back to the local community but also celebrate […]

For the second year running, Ignition has been shortlisted by The Race Media Awards, this time in the Boutique Agency of the Year category. The Boutique Agency of the Year category recognises specialist agencies delivering exceptional value within the motorsport industry. It celebrates sustained, high-quality work across motorsport, judged on trust, consistency, and execution. Carrie […]

At Ignition, delivering exceptional results for our clients isn’t just about strategy, creativity, or flawless execution, it’s about genuinely understanding people. Whether it’s within our team or through the relationships we build with our clients, we know that great work stems from great connections. That’s why we use Insights Discovery, a powerful tool that shapes […]

When you hear “team building,” what comes to mind? Maybe it’s an out-of-office day with some slightly awkward icebreakers, a physical challenge (that you hope doesn’t make you look silly in front of colleagues), and fingers crossed for good weather.  While those activities can build bonds and even highlight team dynamics, they’re just one piece […]

Photography has the unique power to freeze a moment in time and tell a story in a single frame. Photography is more than just a visual asset, it’s a cornerstone of how we help our clients connect with audiences. In sports and entertainment marketing, moments move fast. The right photo doesn’t just document an event, […]

Independent Sports and Entertainment marketing agency Ignition has officially moved into its new headquarters at Silverstone Circuit, and yes, the views are as good as you’re imagining.  This move, just a few miles from their previous home, is about more than shiny new desks and a fresh coat of paint (though there’s plenty of that […]

In the world of high-performance, low-volume vehicles, ownership is more than just a purchase; it’s an experience. Every interaction, from initial enquiry to vehicle delivery, shapes how customers perceive a brand.    Often, in high-performance, low-volume vehicles, the team’s expertise is in designing, engineering, and building the vehicles rather than customer experience and marketing. That’s where a […]

Whether it’s a high-energy football match, a fast-paced motorsport event, or a VIP stage experience, doing your homework is non-negotiable. Let’s explain why recces are the unsung hero of behind-the-scenes prep.     1. Get your bearings (and avoid the scenic route) Have you ever tried leading a group, only to realise halfway through that you’re heading […]

Daniel in disguise We’ve got news! Ignition has been shortlisted for the Best Use of Social Media award at The Race Media Awards – and we couldn’t be more thrilled.  For this award, we’re shining a spotlight on our Daniel in Disguise campaign for Ford Performance, a fun and clever activation that showcased Daniel Ricciardo’s […]

We have been named Best Automotive Industry Marketing Company 2024 by The Business Concept. This award is a huge recognition of the work we’ve done to deliver innovative marketing strategies that stand the test of time in the fast-moving world of motorsport. Since we launched in 2013 in Oxfordshire, we’ve spent the past decade building […]