For the second year running, Ignition has been shortlisted by The Race Media Awards, this time in the Boutique Agency of the Year category.
The Boutique Agency of the Year category recognises specialist agencies delivering exceptional value within the motorsport industry. It celebrates sustained, high-quality work across motorsport, judged on trust, consistency, and execution.
Carrie Russell, founder of Ignition, said:
“The continued recognition reflects a consistent approach to how we work and the value we deliver, whilst operating at the highest level of motorsport.”
Ignition is a proudly independent Silverstone-based agency, headquartered at Silverstone Park in the heart of the UK motorsport industry following a move in 2025 after outgrowing its rural Oxfordshire roots.
Over the past year, Ignition has continued to grow carefully and intentionally:
- Ranked fifth in the Alliance of Agencies People Pulse report
- Completed a full rebrand
- Welcomed 10 new team members
- Invested in professional mental health and wellbeing support for every colleague
- Adopting Insights Discovery to strengthen team collaboration and client understanding
Delivering value at the highest level of motorsport marketing
Ignition works at the heart of global motorsport, and its role extends beyond campaigns or single moments. It operates as an extension of its clients’ teams, delivering joined-up strategic, and creative support.
This approach has seen Ignition play a long-term role in some of motorsport’s most high-profile manufacturer programmes, supporting activity both on and off the track and helping senior teams maximise the value of their investment.
Boutique by design and recognised by the motorsport industry
A final word from Carrie Russell:
“Whether or not there is silverware at the end of the process, the recognition itself reinforces what matters most to us. Being embedded, relied upon, and trusted at the highest levels of motorsport is what defines Ignition.”