Ignition Collective has been named "Best Automotive Industry Marketing Company 2024" by The Business Concept. This award is a huge recognition of the work we’ve done to deliver innovative marketing strategies that stand the test of time in the fast-moving world of motorsport.
Since we launched in 2013 in Oxfordshire, we’ve spent the past decade building our expertise in sports marketing, working with some of the biggest names in the automotive industry, including Ford, Castrol, and Multimatic. With our talented team of 20 specialists, we offer a wide range of services, from branding and content creation to web design and sponsorship activation.
Flexibility, creativity, and collaboration are at the heart of everything we do, and they’ve become our trademarks.
This award from The Business Concept highlights our ability to deliver more than just short-term results. Our clients trust us to create high-impact campaigns that bring lasting value. Ford, for example, is preparing to enter Formula One in 2026 and relies on us to manage all its sponsorship activation events. Multimatic, one of our long-standing clients, has benefited from our expertise in niche vehicle programs, while Castrol has expanded its partnership with us beyond motorsport events to include football activation with Tottenham Hotspur.
Our founder, Carrie Russell, put it perfectly when she said: “Winning this award is a true honor for our team. It reflects the collaborative spirit, creativity, and passion that drives everything we do. Our clients trust us because we take the time to understand their needs and challenges, ensuring every campaign delivers long-term value.”
Carrie also emphasised the importance of our team culture: “Strength lies in collaboration. We support each other, offering help and encouragement to create a positive, supportive environment. And it’s important that we have fun along the way. I’m proud that our team feels empowered to bring that energy into their daily work.”
As we look ahead, we’re excited to continue driving success for our clients in an ever-evolving industry. With our passion for creativity and commitment to collaboration, we’re ready for whatever comes next.
It’s official, Carrie has more hours in the day than everyone else. How else can she seemingly achieve the impossible daily?
Having honed her skills within the fast-paced motorsport industry, learning to provide solutions to tight, immovable deadlines and consistently delivering to a high standard on time, Carrie knew she wanted to create a creative, independent agency that does exactly that.
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