Euronics, international organisation of independent electrical retailers, have signed a sponsorship deal to be the Official Partner to ESL, the world’s leading esports company.
We need to strategise, plan and activate the sponsorship in an omnichannel approach, reposition the Euronics brand and target a younger demographic – with a network of over 25 brands.
We’ve worked with you on global partnership programmes before and know the level of activation you provide. We know you're the right agency to activate this sponsorship and help us to make it a success.
This type of project is something we love to get involved with! Carrie’s specialist area is partnership activation.
Drawing on the whole team’s experience and skills we can offer a full activation service – from ideation and on-the-ground event delivery right through to measurement and analysis of the ROI. When can we start?
What we delivered:
ESL Pro League Season 12 (PL S12) was the third consecutive group-wide partnership for Euronics and was the most successfullyactivated e-sports partnership to date.
PL S12 ran for 34 days and was the most-watched online CS:GO match of all time. The partnership provided extensive broadcast exposure and delivered significant ROI for Euronics and its members.
The figures:
